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1:1 coaching with Taylor Matheny · women 35+ Black Friday: month 7 free →

You're doing the workouts. So why isn't your body changing?

Nine times out of ten it isn't your training. You've been under-eating for years, your hormones shifted and nobody told you, or no plan was ever built around the foods you can actually eat. I fix the order, so your body starts responding again.

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60 seconds to apply. Then a 15-minute call with me. No pressure, no plan before I know what's going on with you.

20 yearscoaching women
18 monthsaverage client stay
IFBB Probikini athlete
A smiling woman with blonde hair and arm tattoos sits on a dark couch holding a laptop with stickers.
Mom. Chef. Pro.I had to relearn all of this myself after my daughter was born.

Client stories

Real women. Real shape change.

Not smaller versions of the same body. Toned, stronger, and eating more than when they started.

Gloria's progress from June to September, over 20 pounds lost
"She was so encouraging and knowledgeable. I lost over 20lbs within 10 weeks."
Gloria
Laura's side-by-side progress in athletic wear
"Literally the best decision I ever made. You gave me my confidence back."
Laura
Side-by-side progress showing more muscle shape
"I love how quickly my body has changed. I'm happy to have built more shape."
Laura
Apply for 1:1

Your story starts with one normal Tuesday. More on that below.

Tap what sounds like you

If any of this is you, you're in the right place.

Tap the ones that sound like you.

Apply for 1:1

You can be in a deficit and still not lose weight if your stress is high or your hormones are off. That's just true. It's also why I won't hand you a plan before I know what's going on with you.

A woman in athletic wear performs a side lunge while holding a kettlebell on a yoga mat in a bright studio.

The method

Fat loss is a phase. It is not a lifestyle.

Most women live in a permanent deficit because they're scared to eat more. That's how you stall a metabolism, wreck your hormones, and gain it back. So we do it in the right order.

Day one: you track one normal day. Don't fix it, don't clean it up, just log a real Tuesday. Almost nobody is eating what they think they're eating.
  1. Months 1 to 2

    Rebuild

    Your calories go up, on purpose. It sounds wrong, and it's the reason everything after it works.

  2. Months 2 to 4

    Build

    The part that gets you toned. Glutes, deep core, the shape cardio was never going to give you. At home, in a hotel or in a gym.

  3. Months 4 to 6

    Cut

    Fat loss, with a start and an end date. It works now because there's muscle underneath and your metabolism isn't flat on the floor.

  4. Month 6 onward

    Maintain

    Stay lean without living in a deficit. By now you're calling the adjustments yourself, because I explained every one.

Think of it like college. You're paying for an education that changes the rest of your life, not another month of a plan you don't understand.

What's included

Built around your week, your hormones and your food list.

Not a template with your name typed at the top. Your plan, workouts and check-ins all live in your app.

Three phones showing the coaching app's nutrition, training and check-in screens
01

Food built around your list

No dairy, gluten free, vegan, IBS, a kid who only eats beige. I cooked professionally for families for years, so this isn't guesswork.

02

20-minute family meals

Quick food your kids will eat too. Most clients end up with the whole house eating differently without announcing it.

03

Training for where you train

80% of my clients train at home, so it's built for that first. Plus gym and travel versions, and postpartum-safe core.

04

Weekly adjustments, with the reasoning

Perimenopause, PCOS, thyroid, HRT, postpartum. I tell you why I'm changing something every time I change it. That's the part that means you can still do this in five years.

05

Me, on the hard days

When you're stressed or discouraged, I send your own week-one photo next to today. That's where most people quit, and that's when I show up.

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A blonde woman with arm tattoos sits on the floor against a white wall next to her laptop and a water bottle.
Taylor holding her newborn daughter

Meet your coach

For years I couldn't relate to my own clients.

I started coaching in seventh grade, running workouts for the neighborhood kids. I was too short for my basketball and volleyball dreams, so I found bodybuilding and went pro. Through my twenties I was a private chef in Malibu and the Hollywood Hills.

I coached competitors, which is easy in a way. You tell them to do something and they do it. Then I got older, got married, had a baby. In my twenties I could do two hours of cardio, slash calories and get shredded. Now if I do that, I gain weight.

I owe my clients from my twenties an apology. I was the coach going "what do you mean you can't get your workout in?" Until you've been through it yourself, you can't coach it the same. I don't want to be the fourth program you tried.

IFBB Pro BikiniCertified Holistic NutritionistCertified Personal TrainerCertified Diet CoachTrained private chef

Honest fit check

This is for women who are ready to learn.

This is for you if

  • You're a busy mom, or a woman 35+, and your body stopped responding to what used to work.
  • You're willing to eat more before you eat less.
  • You want to understand the why, so you never need another program.
  • You'll check in every week, even on the bad ones.

This isn't for you if

  • You need the scale to move in week two.
  • You want a meal plan to follow without asking why.
  • You're looking for a coach to blame when the plan isn't followed.
A fit woman in athletic wear stands with hands on her hips next to a kettlebell and dumbbells in a studio.

Black Friday · until Nov 30, 11:59 PM ET

Pay for 6 months. Get month 7 free.

I don't do discounts. This year I'm giving you a month instead. Month 7 is when most women drift back to old habits. You won't, because I'll still be reading your check-ins while you learn to stay lean on your own.

1Rebuild
2Rebuild
3Build
4Build
5Cut
6Cut
7Maintain

Your first month of Maintain is on me.

  • Apply by Nov 30 at 11:59 PM ET. Your spot and your free month are locked in from your application.
  • Book your 15-minute call. We make sure I'm the right coach for you first.
  • Start when you're ready. Month 7 is added to your coaching, no matter your start date.
--Days
--Hours
--Min
--Sec
Claim month 7 free
A blonde woman in athletic wear kneels on the floor with her hand resting on a fifteen-pound kettlebell.

How to start

Three steps. No guesswork.

  1. 1

    Apply in 60 seconds

    Tell me what's holding you back and what you want to be different.

  2. 2

    15-minute call

    We talk through your history, your hormones and your schedule. If I'm not the right coach for you, I'll tell you.

  3. 3

    Log a normal Tuesday

    Then I build your Rebuild phase around your body, your food list and where you train.

Apply for 1:1 coaching

I read every application myself.

BLACK FRIDAYApply by Nov 30 to lock in month 7 free.

Your answers stay between us. No spam, ever.

FAQ

Questions I get every week

How does the Black Friday offer work?

Apply by Monday, November 30 at 11:59 PM ET. If we're a fit on our call, you pay for 6 months of 1:1 coaching and your 7th month is free. It lands in your Maintain phase, the month most women drift. After Nov 30 the free month is gone.

Who actually coaches me?

I do. I'm the only coach on this program. No assistant writing your plan, no team rotating through your check-ins. My onboarding assistant books your first call and that's the whole of her involvement.

My hormones are a mess. Perimenopause, PCOS, thyroid, postpartum.

That's most of who I work with, and it's why the order of the phases matters. I coach this from the inside, because my own body stopped responding after I had my daughter and I had to figure it out myself.

There's a long list of foods I can't eat. Is that a problem?

No, it's one of my favorite parts. Vegan, gluten free, no dairy, IBS, migraine triggers. I cooked professionally before I was ever an online coach, so working around a list is a normal day for me.

I've had kids and my core never came back. Is that fixable?

Usually, yes, and usually not with the ab workouts you've been doing. Most of what gets posted as core work loads the wrong thing in the wrong order. Deep core is built into the program.

I don't want to get smaller, I want to be toned.

That's exactly this. Getting smaller is a deficit. Getting toned is muscle, which is why Build comes before Cut and why we don't start you in a deficit on day one.

How long before I see something?

Most women feel the difference in energy and hunger in the first few weeks, while the scale does very little. That's by design. Visible change lands through the Build phase. If you need the scale to move in week two, I'm honestly the wrong coach for you.

I'm busy. Will this actually fit my week?

I'm a mom too. Meals take 20 minutes, most training is at home, and core work fits into things you already do, like waiting for the coffee. The plan is built around your week, not the other way around.

Why is this more than an app?

An app can't tell you whether an answer applies to your hormones, your schedule and your history. You're paying for twenty years of knowing which plan is wrong for you, and the reasoning behind every change, so that eventually you don't need me.

Your move

Stop starting over every Monday.

One application. One 15-minute call. Then a plan built around your body, your food and your week, with me reading every check-in.

Apply for 1:1

Apply by Nov 30, 11:59 PM ET and month 7 is free.

A fit woman in a cropped sweatshirt and shorts poses with her hands on her cap next to a gym bag in a bright studio.
1:1 with TaylorMonth 7 free until Nov 30 Apply now